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Traditional Yoga
Website Design 2023
The aim was to re-design their existing website and make it more interactive.
FOR
Enrollments and Promotion
UNDERSTANDING THE NEEDS.....
Why do you need to redesign your website?
What business goals is your current website not meeting?
What goals do you want to accomplish with the new website?
Visuals are not user-friendly.
The content is too much.
The overall outlook is not as per the intention.
Not giving clear guidelines/way forward. Navigation is not simple.
Want the website to be theme-based.
Himalayan theme.
What do you like and dislike about competitors' websites?
What features do you want your website to portray?
Who do you want to target?
Dislike: Use of human figures doing asanas. Thats not what yoga is. Its more than that.
postures of bending/ flexing body
Virtual ashram (old)
Everyone to live healthy and happy. More registrations, continuous marketing.
KEYWORDS from the insights.....
Clean
Easy
Soothing/ Calming feels
Inviting
MOODBOARD
Color Theme:
Calm, Relaxing, Trust
Illustrations:
Rhythm, Lines, Movement, Breath
ELEMENTS
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